Oh yeah, I'm also ordained. That's me reading a script taped to the pages of Harry Potter and the Cursed Child.
Who is this guy?
Writer. Strategist. Communicator. Builder. Supporter.
I’ve spent the better part of a decade in strategy, media planning, content development, experiential marketing, and copywriting in both B2C and B2B capacities. From an “idea company” to the “demand generation scientists,” I have been in positions that emphasized creative AND its results. This has allowed me to find a full appreciation for both innovation and expression, as well as the impact each tactic truly has on the business. Regardless of product or service, B2B or B2C, marketers are storytellers. To sell anything, it requires the right blend of emotion, practicality, aspiration and eloquence. The end user is key, and their sphere of influence drives the decision making process. Their channels, their peers, their current need state ... Whether it’s a teenager and his friend determining what to grab for game day snacks, or an Executive Director at a senior living community that needs to secure a certain amount of deposits before she can fully fund an expansion ... the principles are the same.
RESPONSE & RESULTS
Campaigns over the last few years have taken various forms, but I’ve been humbled to see success in equally diverse terms. As an example, the HERSHEY’S TAKE5 “Respect the Remix” work in 2016 was hinged on experiential sampling initiatives and targeted 1:1 engagement via social channels. With low awareness and a small media spend, we needed to introduce a new generation of consumers to a product in a highly competitive category. After a year of innovation and strategic content activation, TAKE5 sales increased 46% year over year becoming the fastest growing candy bar in the chocolate category. After nearly one billion impressions, household penetration jumped 3.4 points and overall brand awareness among millennials increased 47%. On the other side of the spectrum, I was asked to take over proposal development in the Spring of 2020 at GlynnDevins as we grew our sales and marketing efforts. During the first quarter under my management, and after implementing streamlined processes and new templates, output increased 50% for a total of $3.3M in total contract value.
HEADLINES & HARDWARE
My contributions have led to 3 “Best Of Show” designations in local, regional and national American Advertising Award competition as well as 2 Shortys, a Clio Sports Silver, a bronze Effie, and Adweek's Media Plan of the Year. My work has been featured in Ad Age, the Wall Street Journal, Buzzfeed, Bustle, Outside, IGN, Game Informer, HIGHSNOBIETY & more.
Reach out, I'd love to talk shop.
Download a copy of my resume here.